Greenwood Square is a new mixed-use development in Johannesburg’s Greenside that combines luxury apartments, retail convenience, and lifestyle amenities.
Stephen Whitcombe, MD of leading Johannesburg property group Firzt Realty, which has the exclusive mandate to market the development’s residential component, said it is set to redefine Johannesburg urban living.
“Designed by RUIM Architects, Greenwood Square offers a carefully integrated mix of retail and residential components,” he explained.
Adding to the appeal, the development is set against the backdrop of Johannesburg’s central greenbelt. This includes Emmarentia Lake, the Johannesburg Botanical Gardens and the surrounding sports and leisure amenities.
“It effectively captures the best of both worlds; the tranquillity of a green, well-established suburb and the vibrancy of modern city living,” Whitcombe said.
“It brings together all the elements that today’s buyers and investors are seeking, including security, sustainability, lifestyle amenities, convenience and long-term value, and will be an important addition to Johannesburg’s high-end property landscape.”
Greenwood Square retail tenants include Superspar, Clicks, PnP Clothing, Nando’s, Bootleggers Coffee, Sorbet and The Crazy Store.
It will also offer on-grade parking, enabling local homeowners and residents of the complex to shop on their doorstep.
Meanwhile, the residential offering in this “high-rise estate” comprises 89 studios and one-, two- and three-bedroom apartments. Many will feature views across Johannesburg’s main greenbelt and the Sandton and Johannesburg skylines.
Apartments can be customised to reflect the individual style of their owners and all feature spacious, open-plan layouts that maximise natural light.
Prices range from R1.1 million to R3.9 million. A few have already been sold off-plan, but there remains a unique opportunity for an investor to combine two top-floor apartments into a luxury penthouse priced at R7.9 million.
Value for buyers and investors
Whitcombe explained that Greenwood Square residents will also benefit from a number of world-class private amenities.
This includes a swimming pool, gym and fitness centre, communal entertainment areas, dedicated workspaces, a concierge service, and backup water and power systems.
Residents can also enjoy secure basement parking, which is accessible from Linden Road. Security provisions include biometric access control and CCTV coverage throughout.
“High-end interior finishes will also reflect modern elegance, with kitchens boasting stone countertops, centre islands, sleek cabinetry and Siemens built-in appliances,” Whitcombe said.
Bathrooms have separate bathtubs and showers, and bedrooms are fitted with streamlined built-in cupboards.
Greenwood Square is expected to appeal to a broad buyer base, from young professionals to retirees downsizing from nearby family homes and parents of students from other cities who are studying at Wits and the University of Johannesburg.
Firzt Realty area specialist Amy Bharoochi explained that it is perfectly positioned for Emmarentia’s next generation of homeowners.
“This development offers a rare opportunity to secure a brand-new apartment in a suburb that is rich in heritage yet connected to the future,” she said.
“It combines the lock-up-and-go convenience, the community feel and the urban sophistication that modern living demands.”
Greenside also borders on the suburbs Emmarentia, Parkview, Parkhurst and Victory Park, and is mere minutes from Rosebank, Sandton and top schools.
“Indeed, Greenwood Square is much more than just a place to live,” Bharoochi said. “It is a whole lifestyle, rooted in community, surrounded by nature and connected to Johannesburg’s leading retail, business and academic hubs.”
With rental returns projected at 7% to 8%, the development is also attracting the attention of seasoned buy-to-let investors.
Those who purchase five or more apartments will qualify for the Section 13 tax incentive. This allows them to deduct up to 55% of the purchase price against taxable income over 20 years.
An on-site sales office will operate seven days a week, allowing prospective buyers to experience Greenwood Square firsthand. BetterBond will also provide an on-site bond pre-approval service.